“Big Data” is a collection of technologies and a data management strategy, designed to efficiently process unstructured, complex and continuously growing volumes of data. With this strategy, the data is not changed or distorted into a relational schema. Furthermore, big data allows for a cost-efficient performance and storage scaling, as well as quick access to new and existing data sources.
With a Big Data system, you don’t need perfectly compiled data, and you can instead create direct, targeted analyses and informative reports across systems. Supported by advanced technologies like diagnostic analytics, big data helps you find correlations, patterns and anomalies – even in real-time. With the information you gain, you can react faster and more specifically to market changes, and make the right decisions to create a significant advantage over the competition.